Chaap means block prints. You’ve seen them before on sarees, dupattas, maybe a kurta your mom wore in an old family photo. But we didn’t stop there.

We thought why should this OG Indian art stay stuck in cupboards and wedding closets? Why can’t it hang loose in oversized fits? Why can’t the youth wear it, live it, vibe with it?

So we flipped the script. Took those wooden blocks, dipped in stories and ink, and pressed them onto T-shirts. Not just any T-shirts oversized, unapologetic, made for the streets.

This isn’t mass-produced. It isn’t perfect either. And that’s the whole point. Each chaap is hand-stamped. Each tee carries the little quirks of human hands not machines.

It’s culture reimagined. Tradition re-inked. The sound of thapp-thapp in desi gullies now vibing in your Instagram reels.

This isn’t just a tee. It’s heritage with swagger. It’s art that moves with you, sits in your wardrobe, and still feels alive every time you wear it.